One of the most important sales and fundraising hints – make your one-line company description sticky.
Usually, the decision whether to buy (or invest) involves more than just 1 person and 1 contact. Between the contacts, people discuss you and your company. That’s the space where you have little to no control.
All you can do is help people to communicate your company in an inspiring way. That’s where magic can be found.
People tend to remember very random pieces of your story. But in general, the more they hear something - the more likely it will stick to their minds.
So what you should do is:
create a one-liner describing what you’re building and why that’s so cool;
repeat this one-liner a couple of times while pitching.
That increases the chances a person you’re pitching to will use this crafted description to introduce your company to colleagues.
Help others sell you.