Storytelling is one of the longest-living forms of communication, starting from cave drawings more than 60k years ago. 60k years ago!
All the sociocultural shifts and technologies haven’t changed this. Love for stories is an intrinsic human characteristic.
Actually, our world is a boiling kettle of stories. Everything ever created initially was a story. Why? Because a story is still the most effective way of thinking and communicating your thoughts to others.
Travelers used stories to persuade others to join them on their risky journeys, scientists use stories to get resources for their research works, entrepreneurs use stories to share their vision and motivate professionals to join their team, customers – buy what they offer, and investors – put their money in. Not to mention more obvious examples like writers or content creators.
The world is built by storytellers. If you want to succeed in creating something, no matter what, you’d better nail your storytelling skills.